From outside, the big toy store in our city was less attractive to my two-and-a-half-years old son than a fashion store. The latter had big screens with bright colored lights and the former was cluttered with so many things that you could not look through. The fashion store was first on our way and my son hurried inside being sure that we could buy something for him there. On my argument, that the things there were too big for him, he said: “I am big! I reach up into the air!”